Road to Awareness 2012: Supporting UNICEF’s education work for children in Ethiopia

Since its launch in 2008, Starwood’s Road to Awareness associates fundraising campaign has raised over $1.5 million to support different UNICEF education projects in Europe, Africa and the Middle East. Last year alone, through various sponsors, suppliers and activities taking place at our properties, our EAME associates raised an incredible $600,000 to support education in Pakistan and Romania.

Building on this outstanding success, the Road to Awareness campaign, in its 5th anniversary year, will again centre around our now legendary cross-regional bike ride. A team of 25 cyclists and fundraisers including representatives from each of our six regions and members of our Global and Divisional Corporate teams will be climbing some of the most famous climbs of the Tour de France during four days in August.

The 2012 Road to Awareness campaign aims to raise at least $300,000 to support UNICEF in the construction of pre-schools and help 50,000 children under the age of 6 to get ready for primary education in Ethiopia.

With the $300,000 raised by Starwood EAME associates, together we will be able to support UNICEF with the following;

• Construction and quipment for pre-school classrooms attached to primary schools.
• Training of at least 10,000 Child-to-Child facilitators.
• Produce and distribute vital schoolbooks for 50,000 children age 6 and under.
• Train at least 200 education experts and parents on child development.

Every donation will make a massive difference to the lives of children in Ethiopia. You will help give children the best start to their school life, help improve educational performance, prevent gender discrimination and enhance protection of girls, ensure children begin school at the right age, and reduce dropout rates.

Details on how to Donate